KJK Communication Limited’s Success Story with tru-DATA
KJK Communication Limited is a digital company committed to serving the technological needs of businesses at an affordable cost. They have demonstrated a culture of excellence in building innovative technology and accelerating business growth in Africa.
KJK is the brainchild of Jumoke Oduwole. She is the current CEO and was recently on the 2020 Forbes 30 under 30 lists for the successful strides KJK has made in the SMEs industry in Nigeria and Africa as a whole.
KJK enables SMEs to utilize the right digital & ICT strategies to drive their products/services and improve work processes using innovative technology. KJK have developed technology-based models and tools that identify clients’ specific requirements in order to proffer suitable solutions right-fitted for each client. A great model of this strategy is the tru-Data app redeveloped by KJK for Tripple Gee & Co. plc.
Tripple Gee & Co. is a manufacturer of financial instruments, secure and commercial documents, labels and flexible packaging materials. At the time, Tripple Gee had invested in the mobile application tru-Data to diversify its portfolio, increase relevance and scale revenue. The app was developed to authenticate documents, progressively eliminate counterfeiting, and ease document verification processes. However, the product did not take off as expected and KJK was commissioned to analyze the product and renovate it for success.
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KJK examined the application, identified its shortcomings and determined the best way to capture the intended market share. With its team of passionate experts, KJK developed an improved application that was user friendly, aesthetically pleasing, and interactive. Here is what they did differently:
* Options: Understanding that the market wants to have various options in accessing the solution, KJK made the app available on the different operating systems across the board.
* Branding: KJK created a logo for the tru-DATA app to enhance brand recognition and build customer affinity. They additionally upgraded the aesthetics of the app to make it more pleasing for users.
* New Business Model: KJK identified potential customers and developed a customer acquisition and retention strategy.
Positive results indicate success, post the redevelopment of the app by KJW, Triple Gee secured a document verification contract with Dangote Group worth $2 million and continues to attract investors and new clientele till date.
Please visit their website at https://kjk.africa/ for more information.