Certain adverts left a lasting impression on us growing up, becoming an integral part of our childhood memories. These commercials, with their catchy jingles and memorable storylines, not only promoted their products but also entertained us.
Let’s take a nostalgic journey back to some of the adverts we loved growing up.
1. Indomie – “Mama Do Good O, She Do Good”
One of the most beloved adverts was for Indomie noodles. The concept revolved around a friendly woman in the neighborhood who cooked Indomie noodles for the kids. The catchy jingle, “Mama do good o, she do good,” resonated with everyone. The advert beautifully captured the warmth and kindness of a motherly figure who brought joy to children with her delicious Indomie noodles. It wasn’t just about the noodles but about the sense of community and love that Indomie brought to our homes.
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2. Mimee Noodles – “Boom Sha Sha Mimee”
“There’s a rumble in my tummy…..”
The Mimee Noodles advert was another favorite. It featured a matriculation party where noodles were served, and everyone sang and danced. The catchy phrase “Boom sha sha Mimee” became synonymous with celebration and fun. This advert showcased how Mimee Noodles could turn any gathering into a joyous event. The lively music and energetic dance moves made it impossible not to smile and sing along.
3. Baba Blue – “A Lawyer’s Sore Throat”
Baba Blue, a menthol sweet for people with sore throats, had an unforgettable advert. The storyline featured a lawyer in court, unable to defend his client due to a sore throat. The dramatic and humorous twist came when he took a Baba Blue sweet, which instantly relieved his symptoms, allowing him to perform his duties effectively. This advert cleverly combined humor and practicality, showing how Baba Blue could save the day in the most critical moments.
4. Royco – “The Power of Aroma”
The Royco advert depicted a man who entered his house, angry from work, and refused to greet his wife. However, as soon as she started cooking with Royco, the delicious aroma filled the house and changed his mood. The advert emphasized how the right seasoning could transform the taste of food and the atmosphere at home. The powerful message was that Royco brought warmth and happiness to families through its rich flavors.
Did you know the woman in the advert is the mother of Grammy award winner Tems?
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5. Peak Milk Featuring Kanu Nwankwo – “Papilo, One Day You Go Make Us Proud”
Peak Milk’s advert featuring Nigerian football legend Kanu Nwankwo, also known as “Papilo,” was truly inspiring. The tagline, “Papilo, one day you go make us proud,” resonated with dreams and aspirations. The advert showed Kanu as a young boy who dreamed of becoming a football star and his journey to greatness. Peak Milk was portrayed as a nourishing partner in this journey, providing the strength and energy needed to reach one’s goals. This advert not only promoted the product but also motivated viewers to pursue their dreams.
6. Panadol – “My Name Na Patito, I Be First Class Truck Driver”
The Panadol advert featured a character named Patito, a dedicated truck driver who loved his job and maintained a healthy lifestyle. Despite his enthusiasm and care, the long journeys often left him feeling tired and in pain.
The jingle started with “My name na Patito, I be first-class truck driver,” and followed Patito as he relied on Panadol Extra to alleviate his pain and keep him going strong. This advert struck a chord with many, highlighting hardworking individuals’ everyday struggles and resilience and showing how Panadol Extra could provide quick and effective relief.
These adverts were more than just marketing tools; they were stories that captured our hearts and became a part of our childhood. From the friendly neighborhood mama cooking Indomie to the inspiring journey of Papilo with Peak Milk, these commercials left an indelible mark on us. They were entertaining relatable, and above all, they brought a sense of joy and nostalgia that we still cherish today.