Digital marketing
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
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Digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content such as a billboard or print ad.
9 Free Digital Marketing Online Courses
Below is a list of our favorite online marketing courses, most of which are free or very nearly free. Let the learning begin!
HubSpot: Inbound Marketing Training
HubSpot’s Inbound Marketing Training Program and Certification. Enjoy these 12 free marketing classes and reading materials from HubSpot to help you master inbound marketing. Learn about blogging, SEO, keyword strategy, social media, email marketing, calls to action, and more! Finish up with an exam to prove your worth.
ALISON
ALISON offers a large number of free online business courses and free virtual diplomas.
ALISON Diploma in E-Business: Details building a successful online marketing strategy and how to promote your business online.
ALISON Social Media Marketing Diploma: A rundown of social media marketing along with a look into email marketing, affiliate marketing, blogging, etc.
Udemy
Udemy offers a huge selection (10,000+) of online courses on everything from parenting and cooking to app building and, of course, marketing!
Coursera
As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses. Check them out.
CopyBlogger Marketing Email Course
Internet Marketing for Smart People Email Course. This 20-installment email marketing course from CopyBlogger will give you the low down on content marketing, copywriting, SEO, and keyword research, and more!
WordStream’s Growth Academy
Growth Academy is a comprehensive, interactive roadmap to growing your business through digital marketing, including online advertising, lead generation, ecommerce, and more. Not only is it completely free, but it’s also taught by some of the top marketing experts in the industry.
Future Learn
Learn 100% online with world-class universities and industry experts. Develop your career, learn a new skill, or pursue your hobbies with flexible online courses.
eMarketing Institute
With every study program you get more than 150-pages of absolutely FREE course materials, which you need to study and understand, before passing your online exam. Once you pass your exam, you can download your Professional Certification (for FREE) .
Shaw Academy
Understand different marketing channels and tactics, and learn how to apply these skills and create a digital marketing strategy based on the needs of your brand.