Interview with the CEO, Ewoma Organics

Interview with the CEO, Ewoma Organics

Why did you decide to be an entrepreneur?

I’ve always loved business from a young age. I remember selling pure water and biscuits in church while in secondary school and I also sold clothes. During my University days, I sold artworks and then went ahead to start my fashion business in 2014. I’ve never really pictured myself working in an office.

What inspired the idea of the “Ewoma Organics” brand and when did you start your initiative?

Ewoma Organics was founded in 2019 after my daughter and I went through postpartum hair loss and I couldn’t stand it. I went ahead to research and this birthed the brand. I started off teaching Moms and ladies to take care of their hair and their kid’s hair from home for free and gradually, the demand grew for hair products increased and we launched out.

At the rate at which women are dealing with hair issues and low self-esteem, and how they look, our brand not only helps women grow healthy long hair but also raises women’s self-esteem and confidence.

What motivates you and what are the principles that guide your business?

Seeing results and knowing I can be better and can do better drives me on a daily basis. My business principles are simple. “A good name is better than riches so strive to build legacies”.

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 In your industry, what makes you unique?

Excellent Customer service is what makes us stand out. we do not only sell products but we also have amazing initiatives to help raise other women to be financially independent.

What has been your greatest entrepreneurial success?

I would say training over 100 women in hair and skin care products formulation in less than a year and a lot of them have launched their businesses.

What is your favorite aspect of being an entrepreneur?

Getting Feedback from our customers, I enjoy every bit of it. also, getting to start something new and fresh is exciting.

What is the most challenging of being an entrepreneur?

Joggling between motherhood and those times I needed to push a product or an idea into the market and I had zero funds.

Tell us about your products/services?

Ewoma organics is a haircare brand focused on combating the hair and growth challenges of African babies, toddlers, and adults. The goal is to have a healthy hair journey with each of our clients and to ensure consistent length retention for each darling. we basically want to raise the rapunzel of the new generation. we are an ethical brand and we run a three-point sustainability brand.