Adenike Macaulay
Adenike Macaulay is the Chief Executive Officer of Wakanow, Nigeria, the premier online travel booking company in Africa, offering its customers a comprehensive range of travel services including flight bookings, hotel reservations, ground transportation, travel insurance, visa assistance, and other related travel services.
As the CEO of Wakanow, Nigeria, Macaulay is responsible for the company’s and its stakeholders’ overall well-being. She is described as the “chief caretaker,” whose primary responsibility is to take care of and represent the best interests of the team, customers, and travel partners.
Macaulay is passionate about positively impacting the travel industry and the wider community. She uses her position to champion initiatives that promote sustainable tourism, support local communities, and empower women and youth in Africa.
Read Also: Ire Aderinokun
Through these efforts, Macaulay hopes to contribute to the growth and development of Africa’s travel industry while positively impacting the lives of its people.
Wakanow, Nigeria prides itself on its customer-centric approach and unwavering commitment to providing the best value across all touchpoints. Leveraging its advanced tech capabilities, the company is dedicated to enhancing the customer experience through innovation and continuous improvement.
As an indigenous African travel tech company, Wakanow, Nigeria extends its technology capabilities to local airline partners who only typically adopt global distribution systems and rely on their websites and offices as distribution outlets.
Currently, Wakanow, Nigeria is the distribution partner to seven of the eleven domestic airlines in Nigeria, including ValueJet, which offers a variety of fare options for all categories of travelers.
Making travel affordable and accessible to the average Nigerian remains a top priority for Wakanow, Nigeria, and the company is committed to innovating with its partners to bring its products closer to customers.
Macaulay completed a bachelor’s degree in Systems Engineering from the University of Lagos, a Professional Diploma from the Digital Marketing Institute, in Ireland and a Master of Business Administration from the University of Warwick in the UK.
She was recognized by Leading Ladies Africa as one of Nigeria’s 100 most inspiring women in 2019, by Guardian Nigeria as Woman of the Week in March 2019, by Poets & Quants as the ‘Top 100 MBAs’ worldwide in 2020, recognized in 2021 as Top 30 Tourism & Hospitality influencers in Africa by The PYNE awards and most recently in 2022 as 100 most powerful people in Africa Hospitality by the International Hospitality Institute.