Ifedayo Durosinmi – Etti
Ifedayo Durosinmi – Etti is a sales and marketing expert with over 10 years of management and leadership experience working in the fashion, marketing and manufacturing Industries. She is the Founder of Herconomy, Nigeria’s first digital platform for female entrepreneurs and professionals. Herconomy focuses on empowering and connecting women to each other and opportunities such as grants, fellowships, scholarships and jobs. It recently secured a $600,000 pre-seed round to expand the product offerings on its platform. The round was led by members of the Herconomy’s community, venture capitalist firm Oui Capital and a host of angel investors.
Before Herconomy, Ifedayo worked with Arcadia Group Plc, a British multinational retailing company headquartered in London. She later joined Nigerian Breweries (Heineken Operating Company in Nigeria) as a Young African Talent (YAT) and transitioned to their Corporate Communications Department as Corporate Social Responsibility and Sustainability Support Manager where she successfully managed various corporate social responsibility and sustainability projects.
Ifedayo’s passion for women and children led her to launch Parliamo Bambini and Philos and Zoe, startups disrupting the baby and child industry through locally manufactured furniture and clothing for children to reduce poverty, empower youth and promote access to quality education in Nigeria and Africa. In 2016, Parliamo Bambini was selected as one of the companies whose idea can transform Africa by the Tony Elumelu Foundation and she was one of the Alumni Hub Leads for the South West region of Nigeria under the Foundation. The startup was also a beneficiary of the Variant Advisory and Winner of the Jumia Super Startup Competition.
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Ifedayo has received several accolades for her impact on women and girls. She received an award from Vivian Fowler College and was selected as a Global Shaper of the World Economic Forum. Under the Global Shapers Community, she is the Project Lead for Startup Dome, a project launched to bridge the gender gap through the socio-economic empowerment of women in Nigeria. Ifedayo was also selected as a mentor on a program launched by the United States Government, the Young African Leadership Initiative (YALI). In March 2018, she was invited to Harvard University to serve as a panellist during their African Development Conference to discuss the role of women in democracy and its impact on businesses in Africa.
Ifedayo is a 2021 Mandela Washington, Fellow, NASDAQ Milestone Maker, Startup Bootcamp 2021 Alumni, S4YE Youth Advisor, Dutch MFA Scholar, and a Global Shaper. She is also an associate member of the Advertising Practitioners Council of Nigeria (APCON).
Find out more about Ifedayo Durosinmi-Etti on ifedurosinmietti and on LinkedIn