Juliet Anammah
Juliet Anammah is a Consumer Behaviour and Strategic Planning Executive with expertise in global trend analysis, operating model design and execution, and building collaborative partnerships. She is the Group Chief Sustainability Officer and Chairperson of Jumia Group, a Pan-African technology company built around a marketplace, logistics and payment services.
As the Chairperson of Jumia Nigeria, who also doubles as the chief sustainability officer of the Jumia Group, Juliet is responsible for providing direction for the e-commerce giant.
With over 25 years of professional experience covering Consulting, Consumer Goods, Sales and Marketing and eCommerce, Juliet has led Jumia as a brand to pioneer a number of firsts within the e-commerce space.
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Jumia is Africa’s first e-commerce unicorn and was the first to launch Black Friday (the colloquial term for the Friday after Thanksgiving in the United States, where stores offer discounts and promos on products) in Africa back in 2014. It has since gone on to expand the scope of its Black Friday offerings to span an entire month given the huge success it recorded in Nigeria.
The brand presently operates in 11 African countries and 23 countries globally, and stands out as the first African e-commerce company to be listed on the New York Stock Exchange (NYSE).
Since inception in 2012, the Jumia brand has evolved over the years from being a retailer to a marketplace where buyers and sellers meet, thus providing the virtual infrastructure needed to onboard the informal sector.
Juliet completed a bachelor’s degree in Pharmacy from University of Nigeria, Nsukka, a Master of Business Administration in Finance from Enugu State University of Science and Technology, and other certifications in Management, Leadership, Ethics and Strategy from Nigeria Leadership Initiative (Yale University) and The Wharton School.
Before Jumia, Juliet served in Sanofi Aventis, a French Pharmaceutical company and held various roles in Sales, Marketing and Product Management. She moved on to Accenture in 1999 rising to be the Partner / Managing Director in charge of Accenture’s Manufacturing and Consumer Goods Practice covering West Africa.
Juliet currently serves on the boards of Flour Mills of Nigeria, Imperial Logistics South Africa and Accion. She also serves as an at large EXCO member of CGAP, a not for profit agency funded by IFC/ World Bank and other DFIs and focused on improving Financial Inclusion in the developing world.