Nkwo Onwuka, the visionary founder of the sustainable fashion brand NKWO, is a force to be reckoned with in the fashion industry. Known for her innovative techniques and commitment to sustainability, Onwuka has made significant strides in Nigerian and global fashion.
We will discuss her brand, the Nigerian fashion industry, sources of inspiration, and impactful work with various African communities.
The Genesis of NKWO
NKWO was launched in the UK in 2007. It is rooted in the rich traditions of Nigerian textile practices such as weaving, hand dyeing, and embroidery. Since its inception, the brand has been at the forefront of sustainable fashion, developing new methods while honoring traditional craftsmanship. “NKWO is modern but not Western,” says Onwuka, emphasizing the unique blend of contemporary design with African heritage.
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Inspiration, Vision, And The Drive for Sustainability
Onwuka finds inspiration from various sources, especially African narratives and real-life encounters. She once mentioned, “Often, people have a singular perception of Africa, but we possess numerous distinct cultures and customs.” This deep appreciation for Africa’s rich cultural tapestry informs her work as she seeks to convey the continent’s multifaceted narratives through fashion.
Onwuka’s passion for sustainability is deeply rooted in her childhood fascination with nature and her concern for environmental conservation. Influenced by nature enthusiasts like David Attenborough, Dian Fossey, and Jane Goodall, she developed a keen awareness of the depletion of natural resources and the extinction of animal species.
She believes that “If we take no action, then who will? Somebody needs to,” demonstrating her dedication to establishing a sustainable brand that communicates a narrative through fashion.
NKWO’s Innovative Use of Materials
A hallmark of NKWO’s collections is the use of secondhand fabrics, particularly denim. Onwuka chose denim for its durability and availability, transforming discarded jeans into new, stylish pieces. This approach not only reduces waste but also creates a unique, distinctly African aesthetic. Her innovative technique of stripping and sewing denim led to the creation of Dakala Cloth, a new fabric that mimics handloom weaving and embodies Africa’s long tradition of textile craftsmanship.
Embracing Traditional Techniques
Traditional Nigerian weaving techniques play a central role in NKWO’s designs. “The weaving process is where the whole cotton thing comes in. Cotton is important for weaving,” says Onwuka. She preserves and revitalizes traditional craft skills by turning waste fabrics into new textiles, ensuring they remain relevant in the modern world.
Community Engagement and Impact
Community is at the heart of NKWO’s mission. Onwuka works closely with several communities across Nigeria, including cotton growers, women who spin cotton into yarn, and women in Internally Displaced People (IDP) camps. Her Weaving Waste into Wealth project in northern Nigeria has provided sustainable livelihoods to women displaced by conflict.
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Future Aspirations
Looking ahead, Onwuka envisions establishing a Centre for The Philosophy of Less, sustainably dedicated to research and innovation. This center will focus on reducing water usage in dyeing processes and finding ways to repurpose plastic waste into usable materials. She believes in mindful production and consumption, often reflecting, “What’s the use in creating more than we can use if it causes us to live less of a life?”
NKWO’s future is bright, with plans to launch NKWO Transform, a social innovation initiative aimed at transforming lives through waste transformation. The Transformation Centre will serve as a hub for waste processing, production, learning, research, and knowledge exchange.
Nkwo Onwuka’s journey is a testament to the power of combining tradition with innovation. Her work continues to inspire and drive change in the fashion industry. Through NKWO, she not only creates beautiful, sustainable garments but also empowers communities and champions environmental conservation.