Lagos doesn’t believe in slow days. The city moves like it has something to prove: fast, loud, and constantly demanding your attention. One minute you’re stuck in traffic, the next you’re racing against time, deadlines, or both. And somehow, in the middle of all that noise, people are building entire lives across different worlds.
In this edition of Lagos Hustle Diaries, we meet Keziah, a nurse, content creator, and social media manager whose story lives at the intersection of care and creativity. By day, she navigates the emotional weight of bedside nursing. By night and sometimes in between, she’s behind a screen, editing videos, managing pages, and telling stories that resonate with people far beyond her immediate reality.
Because in Lagos, balance isn’t always about having everything under control. Sometimes, it’s about knowing when to pause, when to push, and when to simply disappear and reset.
1. Before we get into algorithms and deadlines, tell us about you. Who is the person behind the screens? How did you go from nursing into content creation and social media management?
Keziah: Behind the screen, I’ve always been a storyteller and an empath. I am a Christian and someone who naturally tries to see things through other people’s perspectives. When I’m not in scrubs or behind a camera, I’m probably at church, watching a movie, or doomscrolling on Instagram.
Nursing felt like a calling, but getting through school was a sport! It was challenging and intense, and I found myself constantly sharing those experiences with an audience in my imagination.
The shift happened in my final year when I started filming my coursemates. I found so much joy in editing. For a while, I kept my nursing life and my content separate because I wasn’t sure how they fit together. But nursing is a part of me; without it, my content felt like it was missing something.
Now, I’ve merged them. I realised that my passion for nursing and my love for content creation aren’t competing. They are, in fact, equal and I love to use my creativity to tell my story.
2. You’re balancing healthcare, content creation, and managing brands online. What does a typical day look like when you’re switching between these worlds? Do they ever clash?
Keziah: Oh, they clash! I edit videos once I have some free time. I sometimes miss deadlines because of work. But the panic can be exciting, and I’m good at communicating, so I carry my clients along so they don’t have to worry about any delays.
I try to make sure neither suffers, but I can find someone to cover for me at work while I post or schedule a post. It’s only easy when I have more than enough time to edit and schedule the post ahead of my shift.
Read: Lagos Hustle Diaries: From Poetry to Marketing with Joseph Awujoola-Kalohun
3. Lagos mornings can be intense. What do your first few hours of the day actually look like, especially on days when you have to show up both offline (as a nurse) and online (as a content/social manager)?
Keziah: The first few hours are always crazy! Waking up early after staying up late to edit a video, I drag myself out of bed and still have to get on the road early enough so I don’t get stuck in traffic. But it’s always worth it in the end.
4. Social media never sleeps. As a social media manager, do you ever feel like you’re always “on”? How do you manage the pressure of trends, notifications, and constant content demands without burning out?
Keziah: I never get burnt out with social media. I love being online. I even think I’m addicted. The only time I stay away is to avoid bad news because that takes a toll on my mental health. Bedside nursing is already so depressing, so I use social media to escape from that feeling.
5. There’s Lagos reality… and then there’s Instagram reality. How do you balance showing polished content while living in a city that is anything but polished?
Keziah: I don’t think my content is polished, though. I put my reality out there. Of course, Instagram is a place for only the highlights of your life, but people love to see things they can relate to as well. So it’s not a difficult thing to do.
6. Every Lagos hustler has that one day. Tell us about a moment where juggling work, content, and Lagos life almost pushed you to your limit.
Keziah: There was this one time where I was managing so many pages at the same time while still having my nursing job and there were other demands. Eventually, I stopped. I stopped posting for almost a month, turned down gigs and withdrew from my routine. I was down physically and mentally. In a nut shell, I had gotten to my limit and nothing was encouraging me. But, I found strength in God and friendship, and I came out of it.
Read: Lagos Hustle Diaries: Behind the Mic With Ayooluwa Ayobami
7. Managing social media often means creating on demand, not just when inspiration strikes. What do you do on days when creativity is low but the content still has to go out?
Keziah: I sleep. Creativity sometimes comes when there is silence. Meditation also works for me. If nothing comes, then I speak with other creators and do some research.
8. You deal with engagement, numbers, and analytics daily. How do you stay connected to the human side of social media and not just the metrics?
Keziah: By reminding myself that every number I see is a human. A person. I don’t quantify with numbers; I use people as my unit of measurement. So it’s not 30 likes, it’s 30 people who liked it.
9. After a long day of being online and offline at the same time, how do you unplug? Or is “logging off” still a work in progress?
Keziah: I disappear, away from any stimuli. I might listen to music, or just sleep, or read a paper book. But I disappear.
10. Complete this: “Lagos is…”
Keziah: CRAZY!
Have a Hustle Story to Share?
If you enjoyed this edition of Lagos Hustle Diaries, make sure you’re following RefinedNG for more real stories from people building, creating, and navigating life across Lagos and beyond.
And if you have a story to tell, whether it’s your Lagos hustle or what life looks like in your own city, we’d love to hear from you. Send us an email or reach out via our social media handles. Your story could be next.