Wizkid Announced as the New Face of Puma Sportswear
Nigerian singer, Wizkid, has been announced as the new face of the new JD x Puma Suede Classics campaign. Starting his music career at 11, Wizkid has become one of Nigeria’s globally acknowledged artists, known for numerous hits including Holla At Your Boy, Fever and Ojuelegba. The new ambassadorship deal was announced on Friday 23 rd October 2020, as his campaign images were revealed.
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The Puma Suede was first released in 1968 and has been a popular style for the Puma brand ever since. This was one of the reasons the sport wear brand wanted to enlist an artist known for mixing sounds from around the globe for the new campaign.
Taking to his twitter page, Wizkid described it as a honour to be made the ambassador of the new JD x Puma Suede Classics campaign.
Taking to their Twitter page, the marketing director of Puma Sportstyle wrote;
“We’re thrilled to have Wizkid as the face of the new Puma x JD Suede campaign…A truly innovative and exciting artist in the music scene, Wizkid embodies the passion and hustle we look for in someone to represent Puma and we look forward to working with him for the AW20 season.”
Wizkid is one of Nigeria’s internationally known artists. His collaboration with Drake on “One Dance” became an international number one hit, and the pair have also worked together on Wizkid’s Come Closer. Wizkid has collaborated with international artist including Chris Brown, Beyonce, Major Lazer,
Skepta, H.E.R., Akon among others.
The Wizkid campaign for Puma X JD Sports launches November 4, 2020, at JDSports.co.uk and all major JD Sports retailers across Europe.