Interview with the CEO of African Things
Why did you decide to be an entrepreneur?
I wanted to change the negative image associated with Africa. I schooled abroad and one of the first questions I was asked was if I lived in a mud house. I was shocked. Is this what people outside the continent think about Africa? I needed to change this view.
What inspired “African Things” and when did you start the initiative.
I started African things in 2013 while doing my NYSC but began running it full time in 2015
What motivates you and what are the principles that guide your business?
We want every African to feel pride while using our products. Providing the best customer service and best quality in every product we supply. We want to deliver a modernized African image to the world with contemporary African inspired designed products.
In your industry, what makes you unique?
We focus on quality and unique contemporary designs. Our bulk clients are active in the design process. We provide 2d designs for our clients for approval before sample production. Samples range from 10k-15k depending on the design but are fully refunded when our clients place orders over 50pcs.
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What has been your greatest entrepreneurial success?
There has been so many, from our first sale to our being elected for Tony Elumelu to opening our flagship store in Ikeja City Mall. We have so much to be thankful for. We are currently planning to open our next store in Lekki.
What is your favourite part of being an entrepreneur?
Problem-solving, It’s like a puzzle every day that needs to be solved. I also love being a part of people’s lives in a way. Everyone who uses our product carries a piece of me in their daily life.
What is the most challenging aspect to being an entrepreneur?
Managing people and ensuring you meet people’s expectations. From your staff to your customers, you are constantly managing people’s needs and wants. You have to make sure you inspire your staff to perform and ensure you meet your customer’s expectations every time.
Tell us about your product and service at African Things?
We design and produce African inspired products from school bags, to laptop bags to souvenir items for corporate events, wedding and clients who plan to resell in their stores.
You can visit our website www.africanthings.org to find out more about us.
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