Award-winning actress, writer, and director Ayo Edebiri has added another milestone to her growing list of accomplishments — this time in the world of high fashion. The Emmy-winning star of The Bear and After the Hunt has been officially announced as CHANEL’s newest House Ambassador, marking her as the first Nigerian ambassador for the legendary French luxury house.
The appointment also holds special significance within the fashion industry, as it represents creative director Matthieu Blazy’s first celebrity collaboration since taking over the reins at CHANEL. The announcement came ahead of Blazy’s highly anticipated Spring/Summer 2026 show in Paris, where Edebiri made her first official appearance as ambassador at the Grand Palais on October 6, 2025.
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A Creative Connection Beyond the Spotlight
Known for her sharp humor, thoughtful storytelling, and fearless creativity, Ayo Edebiri has long been celebrated for her ability to bridge worlds — from indie filmmaking to mainstream Hollywood. Her effortless blend of intellect and authenticity is now finding a new expression through fashion.
Edebiri’s relationship with CHANEL’s creative director, Matthieu Blazy, began organically, born out of mutual admiration and artistic chemistry. The pair first connected over shared ideas about confidence, style, and individuality — qualities that define both CHANEL’s legacy and Edebiri’s creative ethos.
“Matthieu and I clicked right away,” Ayo shared in a statement. “I love his vision — it’s sensitive and joyful. There’s an ease and elegance in his work, but also a beautiful internal power. His looks give me confidence, but I still feel like myself. I’m so happy to be embarking on this adventure with Matthieu and CHANEL.”
Blazy, who praised Edebiri’s blend of artistry and authenticity, described her as a force of nature:>
“Ayo is all strength, but at the same time, she’s vulnerable enough to always put herself out there. She writes, she acts, she directs — nothing can stop her. I admire her boldness, her intellect, and her warmth. She does it all with incredible wit and grace.”
A Cultural Moment for Representation and Style
Edebiri’s appointment signals more than a fashionable partnership — it represents a powerful shift in the global creative conversation. As CHANEL continues to explore the intersection of tradition and modernity, Ayo’s inclusion brings a new voice and perspective to the brand’s global narrative.
Ayo Edebiri’s sharp humor, effortless elegance, and grounded personality make her stand out on every red carpet. In recent months, she has worn CHANEL at both the Venice and New York Film Festivals, seamlessly blending Hollywood charm with Parisian sophistication.
For CHANEL, a brand that has always embraced women who define their own stories — from Coco Chanel herself to icons like Marion Cotillard and Kristen Stewart — Edebiri’s ambassadorship is both a nod to the future and a celebration of individuality.
Fashion insiders see the partnership as a strategic and symbolic move by Blazy, reflecting his intent to open CHANEL’s creative vision to a broader, more diverse global audience without compromising the brand’s signature refinement.
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Ayo Edebiri: Redefining What It Means to Be a Modern Icon
From acting to directing and now fashion ambassadorship, Ayo Edebiri continues to defy categorization. She’s proof that authenticity and artistry can coexist at the highest levels of creativity. As she steps into her role with CHANEL, she’s not just representing a brand — she’s representing a generation of women who are reimagining what elegance, confidence, and cultural identity look like in 2025.
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