The countdown has officially begun. The 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) is set to hold on May 9, 2026, and from everything revealed so far, this year’s ceremony is shaping up to be one of its most ambitious yet.
At a press conference held at the MultiChoice Studio in Ilupeju, Lagos, organisers unveiled key updates that point to a broader, more inclusive vision for African storytelling. Since its launch in 2013, the AMVCA has grown from a regional awards show into a major platform that celebrates film and television across the continent. Now, it is leaning even more into that identity.
A Bigger Stage for African Storytelling
This year’s edition will feature 32 award categories, carefully structured to recognise both creative excellence and audience impact. Out of these, 18 categories will be decided by a jury, 11 will be open to public voting, and three will focus on special recognition, including the Lifetime Achievement and Trailblazer awards.
But beyond the numbers, what stands out is the intent behind the structure. According to organisers, the goal is to spotlight not just the faces on screen but the entire ecosystem behind every production. From writers and directors to editors, designers, and technical teams, the AMVCA is placing more emphasis on the craftsmanship that powers African film and television.
This approach reflects how much the industry has evolved. It is no longer just about storytelling. It is about the systems, skills, and collaborations that bring those stories to life.
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New Categories Signal a Pan-African Shift
One of the biggest updates for 2026 is the introduction of two new categories focused on indigenous language films from North and Central Africa. This move expands the awards’ reach and strengthens its commitment to representing the full diversity of African cultures.
For years, conversations around Nollywood and African cinema have largely centred on West and parts of East Africa. With these additions, the AMVCA is making a clear statement. African storytelling is not confined to one region, and every voice deserves visibility.
From Lagos to Nairobi, Dakar to Johannesburg, the awards are positioning themselves as a true reflection of the continent’s creative landscape. And this shift could open doors for filmmakers and storytellers who have previously been underrepresented on such a large stage.
Joke Silva Steps In as Head Judge
Another major highlight is the appointment of veteran actress Joke Silva as Head Judge for the 2026 edition. With decades of experience in Nollywood, her involvement brings both credibility and depth to the judging process.
Her role will be crucial in overseeing the jury-decided categories, ensuring that the winners reflect not just popularity but true excellence in craft and storytelling. It also signals a continued effort by organisers to place industry veterans at the centre of decision-making.
The nominees for this year’s awards were announced on March 29, with the reveal hosted by Chimezie Imo and broadcast live on Africa Magic channels. As expected, the list has already sparked conversations across the industry and among fans.
More Than an Awards Show
While the glitz and glamour of the AMVCA often take centre stage, its impact goes far beyond the red carpet. Organisers revealed that the awards have contributed to the creation of over 30,000 jobs across different sectors, including production, logistics, and technical services.
That statistic tells a bigger story. The AMVCA is not just celebrating talent. It is actively supporting the growth of Africa’s creative economy. Every film nominated, every category introduced, and every partnership formed plays a role in building a more sustainable industry.
As the May 9 ceremony draws closer, expectations are already building. From major wins to breakout moments, this year’s edition promises to deliver both celebration and conversation.
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Looking Ahead
The AMVCA 2026 is not just another edition. It is a reflection of how far African film and television have come and where they are headed next. With expanded categories, stronger representation, and experienced leadership, the stage is set for a truly continental celebration of creativity.
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